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    Help Center ▸ Integrations ▸ Bing Ads Integration

    Tracking Bing & Yahoo Ads


    The simplest way to allow WhatConverts to track Bing and Yahoo Ads visitors is to enable auto-tagging for your Bing Ads account.

    For more information to on how to setup auto-tagging check out the article Auto-Tagging of Destination URLs in Bing Ads.

    Bing Ads Example

    Parameters that Bing Ads passes to WhatConverts through auto-tagging:

    • Source: Reported from Bing Ads as "bing".
    • Medium: Reported from Bing Ads as "cpc".
    • Campaign: The "Campaign Name" that triggered the ad click.
    • Content: The "Ad Group Name" that triggered the ad click.
    • Term (Keyword): The bidded "Keyword" that triggered the ad click.

    The simplest way to allow WhatConverts to track Bing and Yahoo Ads visitors is to enable auto-tagging for your Bing Ads account.

    For more information to on how to setup auto-tagging check out the article Auto-Tagging of Destination URLs in Bing Ads.

    Bing Ads Lead Tracking

    Parameters that Bing Ads passes to WhatConverts through auto-tagging:

    • Source: Reported from Bing Ads as "bing".
    • Medium: Reported from Bing Ads as "cpc".
    • Campaign: The "Campaign Name" that triggered the ad click.
    • Content: The "Ad Group Name" that triggered the ad click.
    • Term (Keyword): The bidded "Keyword" that triggered the ad click.
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