How to Create a Universal Analytics Property in Google Analytics

By default, when creating a new property in Google Analytics, you'll set up a Google Analytics 4 (GA4) property. You can integrate your GA4 property to WhatConverts using the following guide:

How to Connect WhatConverts to Google Analytics 4

We recommend creating and running a Universal Analytics (UA) property alongside your GA4 property to ensure you have a full picture of your traffic data. This document will walk you through how to create a UA property when setting up a new property in Google Analytics or add a UA property to an already created GA4 property.

If you have Already Created a GA4 Property

1Log into your Google Analytics account. Select "Admin" from the bottom left of your page. Under the Property section, select "Create Property".

2On the Create Property page, select "Show Advanced Options". Beside Create a Universal Analytics Property toggle the switch to On.

Enter your Website URL in the box where prompted and select the radio button for "Create a Universal Analytics Property Only".

Select "Next" and continue setting up the property with the settings of your choice. Click "Create".

3Install the Universal Analytics tracking code on your website as per Google Analytics' recommendations.

If you are Setting up a New Property

1Log into your Google Analytics account. Select "Admin" from the bottom left of your page. Under the Property section, select "Create Property".

2On the Create Property page, select "Show Advanced Options". Beside Create a Universal Analytics Property toggle the switch to On.

Enter your Website URL in the box where prompted and select the radio button for "Create both a Google Analytics 4 and a Universal Analytics Property".

Select "Next" and continue setting up the property with the settings of your choice. Click "Create".

3Install the Global Site Tag on your website as per Google Analytics' recommendations.