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Help Center ▸ FAQ

How Does Dynamic Number Insertion (DNI) Work?

To get the most from the WhatConverts Call Tracking feature, you will need to use Dynamic Number Insertion.

This video we explain how it works and show it in action.

For information on setting up Dynamic Number Insertion using a Dynamic Number Pool (as shown in the video), see: Setting up a Dynamic Number Pool for All Traffic

If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com

For call tracking to work, we have to dynamically swap telephone numbers on your website. After assigning tracking numbers to specific marketing sources, we swap out and display tracking numbers based on the marketing source of a visitor.

In this video, we explain how it all works.