Google Analytics 4 is causing serious problems. And WhatConverts is the best GA4 conversion tracking alternative available. Here's why.

We're proud to announce that WhatConverts earned top reviews in our category according to the G2 Summer 2023 Reports reviews.

Apple's plan to strip tracking from URLs for users in Private Browsing Mode has some marketers spooked. Here's why you...

A recent update to Looker Studio adds 170 new field options for reporting, giving marketers more access to essential marketing...

Google Ads automated bidding can work wonders for your marketing—but only if you optimize it strategically. Here's how to do...

A new Google Ads update to the Transparency Center is giving users access to advertiser information. Here's how that affects...

Marketing ROI is short for marketing return on investment, a vital metric for showing marketing effectiveness. Here's how to calculate...

The shift to Google Ads automation and AI is real. And it's more than automated bidding. Here's what the automation...

Attention performance marketers! Your PPC ads are bringing in organic leads. And with the right tools, these Bonus Leads can...

Lead Intelligence is an exciting new feature in WhatConverts to automatically score, qualify, and value your leads. Here’s why it’s...